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What is your brand and the nature of your business?
Are there any established brands that you aspire to be like or are influenced by? What do they do? What is it that you like about that brand?
What sets your brand/business apart from others? What is your unique selling point?
What stage is your business/brand at right now and what are you trying to achieve for your brand/business?
How long have you been in operation?
What direction do you want your brand/business to go in?
Where do you want your business to be in 1 year? 2 years? And 5 years from now?
Summarise your business and services in 3 paragraphs.
What current challenges or difficulties are you facing with your brand/business? (This can include limited resources or no solid plan of action).
Are you on social media? If so, please include your handles. Please include the full url/website links.
How do you feel you would benefit from a mentoring programme?
Do you have a monthly budget to invest in the growth of your business, if so how much can you set aside to develop your brand?
